I’m Tatiana Cirisano, a strategic insights executive with 10+ years of experience connecting culture, audience behaviour, and business strategy across the entertainment industry.

I began my career as a Billboard reporter, writing award-winning music business analysis and cover stories on influential artists like Tame Impala, Travis Scott and Alicia Keys. Now the Vice President of Music Strategy at leading insights firm MIDiA Research, I analyse audience behaviour and shifts in the entertainment ecosystem to help shape strategy for some of the world’s leading brands, including Spotify, Universal Music Group, and Disney.

I’ve shared my perspective on global stages like SXSW, Music Biz, and IMS Ibiza, am a regular guest on the Trapital podcast, and – coming full circle – have been quoted in publications like Bloomberg, The New York Times and NPR’s All Things Considered.

My best work is driven by fresh perspectives, compelling data and the ethos that culture is currency.