Music Industry Analysis & Consulting

At MIDiA Research, I harness data analysis and qualitative interviews to produce monthly reports on everything from the red-hot catalogue sales market to new frontiers for sync, how music creators define success, and the changing nature of music fandom. As a member of both the analyst and consulting teams, I also work with world-class music companies on strategic projects. My areas of specialty include fandom, the creator economy, and emerging technology.

Recent public reports:
- Splice X MIDiA Sounds of 2025
- Bifurcation theory | How today’s music business will become two
- Songwriters take the stage | A new playbook for a new era
- BE THE CHANGE | Gender equity in music

Recent blog posts:
- The case for anti-scale
- What happens to music when fan-made content eclipses the original IP?
- Overanalysing our Spotify Wrapped
- Did Charli XCX go mainstream, or did the mainstream just go niche?